Art Direction, Branding, Design

Backhouse

project details
  • client N/A
  • date 05.04.2018
  • images by yuya yoshida

Create a cohesive brand image, packaging graphics and a new packaging structure to protect six breakable glasses.

My approach was to create Wild-West-themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about a guy named “Bill Backhouse,” who was notorious for defeating his challengers in a drinking duel instead of a gun fight back in the Wild West. Its protective and re-usable packaging structure transforms into a roulette table for the drinking game based on this hypothetical story. In addition, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved.